Here is the latest article in the SyberWorks Media Center:
How does podcasting fit into a company’s training programs?
By Dave Boggs, CEO of SyberWorks, Inc.
Now that the buzz surrounding podcasting has subsided some, what is
the place of podcasting in today’s learning arsenal? It’s a very good
question. By now, most learning professionals have heard of podcasts
in one way or another. They may have learned about them from buying
their children’s’ iPods. Or they themselves may have been among the
small minority of early experimenters who have used them in their
courses and training. Or perhaps somewhere in between.
Apple really did a great job coining the terms “podcast” and
“podcasting.” In some ways, these terms have become as widely used as
when we say “Kleenex” instead of “tissue,” or “Xerox/Xeroxing” instead
of “making reproductions on a copy machine.” A podcast is really just a
type of digital media file which plays audio in a browser or on a
portable device.
But podcasting has gone high-profile! Which do you think sounds
better when you’re at an e-Learning conference surrounded by other
learning and training professionals?:
• “Why John, we have been using podcasts for a while now in our online training programs, how about you?”
• “Why John, we have been using audio for a while now in our online training programs, how about you?”
As many people know, the two most popular podcast formats are mp3
files and m4a files. If you are an Apple enthusiast, you will say
Apple’s m4a file is really the only true podcast audio file, but when
most people talk about podcasts or podcasting they are referring to mp3
files as well. And it just so happens that the mp3 file format is more
widely used and supported.
In the last few months, a couple of academic papers and studies have
questioned the learning effectiveness of podcasts. While most
students, learners, companies, training managers, and instructors seem
enthusiastic about using and applying this technology, other factors
can inhibit their effectiveness and use. For example, the podcast
medium (by nature) is one-sided, because most learners are listening to
only part of a lecture—an explanation or briefing—which is not an
interactive activity in and of itself.
Creating a podcast also requires decent equipment, extra software,
and knowledge of how to record and edit audio files. So podcast
creation is a skill many e-Learning developers may not have. It also
helps to have your own voice talent or (if you are doing video
podcasting) access to professional models. Let’s face it, your
company’s subject-matter expert may be the most knowledgeable person in
the entire industry on XYZ circuits, but they may not present very well
in audio or video.
Additional factors, relating to the type of information in the
podcasts, can complicate their execution and deployment. For example,
the:
• Type of audience (such as field personnel who use mobile devices exclusively).
• Level of security needed (such as secure RSS).
• Delivery methods required (such as product briefings via Blackberry).
Most training project managers understand that such factors
translate into additional money that will be needed to develop their
training.
At this point, you’re probably thinking, “Dave, you’re pretty down
on podcasts!” And that is not true! I am proud to say that SyberWorks
has three different podcast series:
• The SyberWorks e-Leaning Podcast Series.
• The SyberWorks LMS e-Learning Implementation Podcast Series.
• The e-Learning Lingo Podcast Series.
In our e-Learning development division, we produce all types of audio and video for our clients as well.
But now, you are saying, “Okay Dave, but can podcasts work with a
learning management system (LMS)? A good LMS can track and manage all
types of web content: audio, video, podcasts, synchronous or
asynchronous e-Learning, instructor-lead training, web conferencing,
study helps, or traditional offline training. The SyberWorks LMS
tracks and manages all of these types of web content, and more.
So where might podcasting fit, in your own e-Learning environment? I
see podcasting as one of many items in the tool box that supports your
online training and overall training objectives. It can be used as a
study-help aid, or as a performance-support tool that can be integrated
into online courses and larger training programs. Finally, podcasts
should be developed and integrated with the same level of diligence and
care that is used to create any other study-help materials,
performance-support information, or learner evaluations. Okay, so that
should settle it, I really do think podcasts and podcasting have a
place in e-Learning, and in your company’s training programs.
Press Release:
New SyberWorks Media Center Article: “How does podcasting fit into a company’s training programs?”
Article:
How does podcasting fit into a company's training programs?
Dave Boggs
SyberWorks, Inc.
SyberWorks e-Learning Podcast Series
SyberWorks LMS e-Learning Implementation Podcast Series 
e-Learning Lingo Podcast Series
SyberWorks Learning Management System