Now I know that Tony is an academic, and he's probably teaching at a University and doing consulting, but what he is talking about is NOT some grand revelation that has just started and he is certainly not the first one to see it. And in fairness to Tony he does do a good job hashing out all the semantics in his post.
Corporations have been using lots of different media as what he may call job aids, reference material, just-in-time training [many of the things he mentions in his post], i.e. hybrids, for many years now [again, being an academic, the post is more about a semantic discussion] - - so in the area of corporate training, this is far from new news.
Its a natural progression for a company to start with the courseware scenario, and then move to adding other elements. I am not saying its right or wrong, its just what I have seen happen most of the time at corporations.
There is only one exception. I would also say that Tony mentions wiki use for reference material -- well again, he is pushing a philosophy there which has yet to translate into the collective training/learning gestalt of most corporations who are thinking about e-Learning. And again, in fairness to Tony, he is probably just mentioning wiki's as part of his semantic discussion.
I have posted many times about this in the past. And Tony himself has had a few posts about the same subject as well. Please see a post on it below. In my past post below, you will see Tony's previous posts about the subject as well.