Treating Different Workers Differently Really Works So Does Customizing Training Approaches Work Too?
In the past, we have had lots of posts on generational issues in the workforce and had a podcast on it through our SyberWorks e-Learning Podcast Series, but as a follow up:
FYI, There was an article in today's Wall Street Journal by Erin White, Age is as Age Does: Making the Generational Gap Work for You, about how some managers are making use of a variety of different strategies pertaining to multi-generational composition of today's workforce.
The article cites the example of an eastern regional sales manager for NovoNordisk AS, who "has embraced an increasingly popular management theory: To improve productivity, treat workers of different ages differently."
The article goes on to cite how he persuaded his employer to let young sales rep drive Jeeps while keeping traditional sedans for others or highlighting sales results by team over individual performance so 20 somethings feel part of a group effort, but also "appealing to the competitive street in older reps" by singling out top performers, reassuring "one worried 30-year veteran" by telling him, "Your an expert in what you do." And it seems like its translating into results because sales numbers are going up.
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Dave Boggs
SyberWorks, Inc.
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