Check out our latest news & article. Here is the press release:
SyberWorks
announces a new article available in its Media Center: “Web-Based
Learning Management Systems Used in Partner Support Settings”
The article is located at Web-Based Learning Management Systems in Partner Support Settings
I have also included it in the post:
Web-Based Learning Management Systems in Partner Support Settings
In many respects, e-Learning has matured as a technology and
industry. Today we will look at how
web-based learning management systems can be and are being used as part of the
partner support function in a company or organization.
What is a learning management system?
Learning management systems (LMSs) are web-based software
application platforms used to plan, implement, and assess learning processes
related to online and offline training administration and performance
management. LMSs provide an
instructor a way to create and deliver content, monitor learners’
participation, and assess student performance. They also provide learners with the ability to use interactive features,
such as threaded discussions, web conferencing, discussion forums, and other
methods of communication.
Where and why are
learning management systems being used in partner support settings?
LMSs are being used
in business-to-business, high-process, value-added, and technology-oriented
business environments in industries like telecommunications, advanced
electronic technology, semiconductor manufacturing, insurance, banking, medical
products, and others. Learning
management systems are being used in partner support settings because they can
be a cost-effective solution to providing performance support for a company’s
products and services.
In some ways,
partner support operations may be similar to customer support settings, but
they possess some distinct differences. More often than not, and by its very nature, a partner channel of
distribution exists because the partner adds value to the product and services
your company offers. Partner support
operations may be more concerned with tactical distribution or other issues
because they are responsible for providing their part of the value chain in the
delivery of your product or service.
Partners walk a
different road with product end users. Partners need the flexibility to provide information and support
customer needs, but in a way that supports and amplifies the value their
company brings to the partner channel.
Why is it
cost-effective to use an LMS for your company’s partner support operations?
Learning management
systems have lots of functionality that can be used in partner support
organizations. A good LMS lets you
create multiple partner campuses, which the partners themselves can customize
to meet an end-user customer’s needs. Each partner can have their own look and
feel, with a large selection of capabilities to deliver their unique value-add
to the product or service.
Learning management
systems can be used to create a library of custom online courses that
demonstrate how to use products and services. These courses can be easily updated with the information/service
offering unique to the partner’s contribution to the product. They can have the same look and feel as the
partner’s site, to maintain a branded experience. The course can be updated at
will, so you’re not paying every three months to print new product guides and
support manuals.
LMSs can be used to
track and monitor your partner’s activities, instead of using a bunch of
spreadsheets. This is very effective in
scenarios where partners must be certified to use your products and
services. The learning management
system can be set up to notify a partner when their certification is set to
expire, using an email tickler so they can recertify on your product. The partner
organizations themselves can be configured into a hierarchy within the learning
management system, which can be used to manage the partner distribution
channel.
What other features in learning management systems can be
used for the partner support function?
A well-designed LMS comes with a help desk feature that can
be used for 24/7 partner and end-user customer support. Learning management systems can have
integrated web conferencing technology, which can be used in a number of ways
to support partners and end-user customers Such as:
- synchronous
training used in product implementation;
- web conferencing on a new feature set that can be archived for later viewing;
- actual, on-the-spot tech-support using the “share your desktop” feature so your tech can go in and fix any problems
- and more.
LMSs can have a built-in survey tool that allows you to
query your partners and end-user customers with the results stored in the
learning management system database for later use. Learning management systems can have a single sign-on/e-Commerce
registration feature that can be used to sell add-on features. LMSs also may have events management/seminar
logistics add-on applications that can help you manage both your off-site and
onsite partner and end-user customer support training. Each individual partner
campus that is created can have its own reference area for materials, to help
supplement online course content.
A company can realize effective resource planning and
substantial cost savings by using learning management systems in partner
support settings. The support offered
through the functionality of a learning management system can go a long way to
cement the relationship between the company and its partner distribution
channel, and will have a direct impact on both organizations’ bottom lines. Using a learning management system, one or
two channel partnership managers or business development managers can manage
and direct thousands of partner firms at substantially reduced costs, with the
ability to provide precise support requirements customized to that partner’s
individual needs. In conclusion,
web-based learning management systems can be a very useful, cost effective way
to manage a company’s partner support function.
Dave Boggs
SyberWorks