Gabriela Hoppe and Michael Breitner from the Institute for Information Systems Research, University of Hannover have a paper that attempts to evaluate the composition of the e-Learning / learning management systems market:
Sustainable Business Models for e-Learning
Review by Franziska Zellweger
"The major contribution of this article is the specification of the elearning business model concept and the presentation of a framework for the economical aspects of an elearning strategy.
Referring to the classic definition of Timmers and in accordance with the idea of Wirtz to combine core models from the different business disciplines, the framework consists of the following three partial models, which all contribute to the main goal of maximizing long term profit:
* Market model: The authors describe the supply and demand side of the developing elearning market. Both sides consist of multiple and heterogeneous providers and customers in educational settings across companies and public education institutions.
* Activity model: The discussion of the activity model basically contains the multitude of value generating activities an institution could engage in and the appropriate combination of these activities. In accordance with Keating, models such as full service providers, content providers, or service providers are introduced.
* Asset model: The asset model focuses on the fixed and variable costs occurring in the different stages of the “production” process. In more detail, potential revenue sources are illustrated where differences between academic and for-profit institutions need to be considered."
Dave Boggs
SyberWorks
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